WHAT IS CUSTOMER ENGAGEMENT?
Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty.
Businesses that focus on Customer engagement are focused on value creation, not revenue extraction. These are businesses that know how to engage their customers by providing them with real value whether it be through an exceptional end-to-end customer experience, great content or strong customer support that are about delivering more than the traditional sell.
Companies must understand that each customer is different, not only in their product likes and dislikes but also in the way they choose to consume marketing messages.
With deep, behavior-based customer insights and an intuitive engagement engine, companies can reduce the complexity of omni-channel and enable exceptional experiences for customers across the entire buyer journey.
• Personalize multi-channel, automated interactions, allowing you to be relevant in real-time.
• Deliver highly personalized experiences through all channels
• Capture more behaviors from more sources
• Leverage those behaviors to automate highly personalized interactions at scale
• Allow marketers to seamlessly integrate with best-in-breed technology solutions