Mobile strategy activities:
- Define a strategy and plan for achieving the business benefits associated with mobile technology
- Help improve services by enabling access to existing services anywhere and any time through mobile devices
- Help reduce cost through use of mobile channels for customer service, marketing or other common requests
- Define proven mobile architecture, design, development, security and management practices
- Define tactical recommendations that address device and platform types as well as infrastructure and integration requirements.
- Define integration roadmap that optimizes mobile opportunities and accelerates time to market.
Transforming your enterprise requires time and patience, investment in people and technology, and commitment from executive leadership, middle management, and the workforce. An enterprise running a successful Mobility program institutionalizes and makes the techniques employed to discover, implement, deploy, and manage mobility projects repeatable.
Futurum IT’s mobility transformation program:
Describe the current landscape, extrapolate emerging trends 2-3 years out, and outline a customized business strategy for mobility in your company
Provide organizations with a high-level framework for the transition to a “mobile first” mindset.
CxO, Directors, Managers
i) Define the ”Big Picture”
(a) High-level roadmap
(b) Vision and goals
ii) Start Small
(a) Every new initiative should be designed for mobile first
(b) Benefits of responsive web design
(c) Pros and cons of mobile HTML5 apps vs native apps
iii) Organizational Challenges
(a) Digital governance
(b) The ”new” IT department
- Mobile Maturity Assessment:
Your ability to engage customers through mobile and drive growth starts with knowing where you are and where you need to go.Objectives
Provide a plan that realizes where their company is and what point they want to reach in a designated time and budget.
i) Determine the starting point. To determine the road map starting point, firms should circle the cell in each capability that most accurately reflects its mobile strategy. It is rare that a single company falls perfectly into a single level of maturity.
ii) Find the end goal. After assessing the current state, the goal of the roadmap is to set targets to move the firm’s mobile strategy to a more mature state. These targets should be driven by business goals, not by aiming to reach the benchmark category. Following this principle will indicate the appropriate budget and resource allocation.
iii) Connect the dots (GAP). By this point, each mobile capability should have two cells identified — the company’s current mobile state and its target mobile state. When creating a mobile initiative, firms must identify the steps needed to go from the start to the end goal. Doing so creates a mobile road map with milestones and checkpoints that can be estimated, communicated and evaluated.
Business Process Discovery
While it’s easy to skip the strategy work and head straight down the architecture or device path, taking a good look at the key business processes and interactions between your employees, partners, and customers is critical to achieving impactful mobile initiatives.
Provide a Mobile business process blueprint. Prioritize initiatives where there will be immediate and measurable gains. Initiatives will be attached to the business goals and metrics will be established to measure success.
i) Break down your workflows into a series of moments and pinpoint the points-in-time that need to be improved
ii) Identify barriers and gaps in the process
iii) Prioritize the initiatives and create a blueprint